Ball Corporation has won the Can of the Year 2018 award for a drinks can that is challenging the plastics water bottle market. The award was announced at a gala dinner held last night during The Canmaker Summit in Venice, Italy.
Produced in Italy for CanO Water, the winning aluminium can features simple black and white decoration with minimal graphics to gain maximum shelf impact alongside rows of transparent bottles on supermarket shelves. And because most consumers drink water over a period of time, and often while engaged in physical activity, the can is closed with an XO end, enabling it to be resealed firmly between drinks.
CanO Water also won the Gold award in the Beverage Two-Piece can category. The brand has already been picked up by a major supermarket chain to help it migrate from plastics bottles in a move that is considered to be positive for canmaking in general.
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